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Licensing International Expo, which is taking place June 2 to 4, has announced the move to one contiguous show floor at the Mandalay Bay Convention Center.According to Advanstar Communications, the show organizer, the ability to locate the Licensing Expo
April 6, 2018
Licensing International Expo, which is taking place June 2 to 4, has announced the move to one contiguous show floor at the Mandalay Bay Convention Center.
According to Advanstar Communications, the show organizer, the ability to locate the Licensing Expo on one floor will greatly enhance the show experience for both attendees and exhibitors.
“As a result of the cancellation of another trade event at Mandalay Bay Convention Center, the Expo has been able to locate to just one level,” says Georgiann Decenzo, executive vice president of Advanstar Communications. “The ability to locate the show on one contiguous level will greatly improve the flow of traffic for exhibitors and create a more beneficial experience for attendees.”
“When Advanstar made the decision to move the Licensing Expo from New York to Las Vegas, Mandalay Bay Convention Center had four halls available—two downstairs and two upstairs, Decenzo explains. “In recent weeks, Mandalay Bay contacted Advanstar to let us know that the two additional halls downstairs had become available, giving us the opportunity to create one contiguous show floor.”
Decenzo says, “Advanstar operations staff worked to determine if they could lay out the show on one floor while maintaining the integrity of the layout that was on the second floor. After significant scrutiny, the operations staff was able to create a fabulous layout all on one level.”
Organizers believe the new layout holds many advantages for Licensing International Expo including:
The opportunity to concentrate the entire buzz on one level. The entire floor will benefit from the new interactive area, the exciting fashion shows and the new café and lounges.
Makes the transition to Las Vegas smoother for attendees and exhibitors who are used to the show being on one level.
Fulfills a commitment to LIMA, the industry trade organization that sponsors the Expo, that if there was a way to put the entire exhibit hall on one floor, Advanstar would do its best to make it happen.
Decenzo adds, “We are here to help exhibitors in any way we can, so if their booth number is affected, the Expo marketing team will help get the word out. The benefits far outweigh the inconvenience in this case. The move will greatly enhance the show experience for all.”
The new floor plan can be found at licensingexpo.com. And License! Global magazine will publish a new, revised floor plan and all updated booth numbers in its May Official Show Preview issue. The May Show Preview is sent to all pre-registered attendees of Licensing International Expo as well as to License! Global’s 33,000 global subscribers.
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