Licensing Expo Adds On Four New Exhibitors

Four new interactive properties and brands—Konami Digital Entertainment, Nintendo, Capcom and Electronic Arts—have joined the show floor at the upcoming International Licensing Expo in Las Vegas, June 2 to 4.

The four companies will exhibit in the show's new Interactive Pavilion.

"We are pleased to participate in the new Interactive Pavilion at the Licensing Show," says Careen Yapp, vice president of licensing and business development at Konami Digital Entertainment. "Historically, consumer products have been created for the video game audience. However, the recent mass market success of the Nintendo Wii and innovative titles like Dance Dance Revolution look for consumer products to target a larger audience and for licensing to begin to reach outside of traditional categories of apparel and accessories."

At the show, interactive properties will highlight new partnerships and expanded categories including:

"As brands seek out alternative sources of revenue in this economy, the interactive gaming industry has been one vertical many companies are tapping into as a way to extend their product's brand life," says Georgiann Decenzo, executive vice president of Advanstar Communications. "And with the evolution of the interactive gaming industry expanding at a faster rate than ever before, increasing 8.9 percent from 2006 to 2007, opportunities promise to be plentiful at this year's show. Companies are providing their loyal customer base with more merchandise, films, apparel and other merchandise to purchase and using licensing as the vehicle to do so."

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