Debut Licensed Fashion Showroom Details Confirmed for Licensing Expo

Highlighted licensed fashion apparel includes brands such as Emporio Armani x The Smurfs, Barbie, Crayola x Vans and FUBU, among others.

License Global

June 12, 2023

6 Min Read
Dates of Licensing Expo 2023, June 13-15.
Dates of Licensing Expo 2023, June 13-15.Global Licensing Group

Licensing Expo has shared confirmed brands presenting lines of licensed apparel, clothing, footwear and accessories in the fashion showrooms at the upcoming expo, taking place this week in Las Vegas on June 13-15.  

Bringing fashion to the forefront as this year’s theme, Licensing Expo will host more than 60 brands showcasing fashion products. Curated fashion showrooms highlighting successful licensed fashion collections and brand collaborations from popular apparel, footwear and accessories to licensed movie and entertainment, consumer products, sports and music, will give attendees a first look at new lines yet to be released to the public or provide inspiration for future fashion ranges.    

“Our commitment to fashion as a core growth market across brand collaborations is brought to life through these specially curated showcases,” says Ella Haynes, event director, Global Licensing Group, Informa Markets. “These featured collections highlight the latest and greatest that apparel and merchandise is doing in the fashion world through successful executions that audiences who know these brands will absolutely love.”  


Fashion ranges on display in the Fashion Showroom will include:   


Mattel: Three Mattel brands in particular—Barbie, Hot Wheels, and Monster High—have stood out in recent years as true lifestyle properties embraced and coveted by the fashion community. Soon, fans of Barbie will be able to find trend-right pieces for every age at Forever 21, Gap, New Era and Tutu Le Monde alongside an exciting assortment of fashion-forward retailers and licensees across the globe. Showcasing Adidas x Sean Wotherspoon, H&M, Zara, Posh Peanut and A Bathing Ape, Hot Wheels is also driving excitement with retailers worldwide. Mattel will also showcase select, global Monster High styles and a few sneak peeks of upcoming programs across both Alumni and Student.   

WildBrain CPLG: celebrates apparel for “kidults” from Teletubbies and Strawberry Shortcake, plus collegiate wear from Yale University: Designer Christian Cowan’s “Teletubbies” collection features Tinky Winky, Laa-Laa, Dipsy and Po in signature fashion poses printed on hoodies, T-shirts and denim. Plus, a new “Teletubbies” x A Leading Role collab combines comfort and childhood memories in a collection of hoodies, zip-ups and headwear. A Leading Role is celebrating the World of Strawberry Shortcake with fashion-forward looks and darling details like sequined strawberries, pearl seeding and organza crinoline layers, while capturing Strawberry’s signature stripes and whimsical spirit in an adorable mother-and-daughter match up. Yale is an Ivy League institution and has redefined collegiate athleisure. With its logo and stand-out bulldog mascot, Yale has positioned itself as a true lifestyle brand, walking the runway with key fashion partners H&M, Zara, Pull & Bear, Champion, Lids and others.  

kathy ireland Worldwide: By Bagatelle International, renowned supermodel designer and business mogul Kathy Ireland will highlight fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home and office at the Fashion Showcase. 

Hasbro: “Transformers” x CAT: CAT has released a retro collection of gender-neutral apparel, footwear and accessories inspired by the “Transformers” franchise. Launched in two waves, the CAT x “Transformers” collections feature fan-favorite characters. 

Global Merchandising Services: Broken Promises is a lifestyle brand rooted in the expression of human emotions. Its products allow people to express feelings by wearing them, with the goal to normalize expressing emotions by building a community where all feelings are welcome.  

IMPS/Lafig: THE SMURFS will showcase new urban and street wear licensed apparel for adults and children. Emporio Armani has collaborated with The Smurfs, for a special selection for kids, available from June onwards, that further confirms the brand’s focus on sensitive environmental issues. The collaboration with the Smurfs, ambassadors to the United Nations and its 17 Sustainable Development Goals, results in cheerful, comfortable garments and accessories including both sunglasses and clothing, designed for little ones heading back to school and made of materials with lower environmental impact. The Butter Goods launches a capsule collection for men playing on the nostalgia side of the Smurfs and includes musical and natural themes. The mushrooms and trumpet are key items of the collection. Dsquared2 launches a collection for men and women – including outerwear, accessories and footwear - showcases the key element of the Dsquared2 red maple leaf, made under its environmentally responsible One Life One Planet Dsquared2 line.   

TALON INTERNATIONAL: The Character Zip by Talon display features  exclusive merchandise, giving fans a fresh way to represent their favorite characters with a new patented design of intuitive, revolutionary zipper pull.  

Cronus Global: Justina McCaffrey Lifestyle is bridal designer Justina McCaffrey’s latest couture collections, which includes the “Michele Jacqueline” gown constructed of sequined fabric   

“Minecraft:” The video game has partnered with some of the world’s best leading fashion brands to bridge the gap between the digital and physical worlds. Highlighting its recent collaborations, see select pieces on display from Burberry, Lacoste and Crocs.  

Vans x Crayola: Collaborating on a colorful collection of footwear, apparel and accessories featuring designs influenced by the classic look of Crayola art tools across iconic Vans styles, this collection celebrates creativity and the colorful ways we express ourselves.  

The Brand Liaison with FUBU: The look and feel of the iconic For Us By Us brand appeals to a diverse and inclusive customer base, young and old. FUBU apparel and accessories capture the historic DNA of the brand and make it current for today’s consumer.  

TreImage: Look for LSO Designs by Linda Stokes with hand painted kimonos, couture designs adorned with Swarovski crystals and one-of-a-kind corsets; Goodie Two Sleeves with partnerships across nostalgic style brands such as AC/DC, David Bowie showing the latest addition, Master P No Limit; and Tropical Vibes the upcoming newest island inspired lifestyle wear brand.        

Products of Change is proud to bring together leading sustainable fashion brands to showcase how they are transforming the industry. Smiley Future Positive products are made with responsibly sourced materials that reduce harmful impact on our natural environment with more thank 50 brands and partners from FMCG, home, lifestyle and fashion to create a more responsible and positive future. KENT, the world’s first 100% compostable clothing brand, is on a mission to eliminate plastic and landfill waste from the fashion industry, for good. KENT is designing out the fashion industry’s reliance on landfills through a trade secret product design, proprietary materials and the industry’s first compost take-back program. Sky Brands is showcasing Complete Apparel Line Girls Among Us and Boys Among Us as well as bed set and towels, while Piping Hot is an Australian sustainable swim line with the mission for clean oceans.  



About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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