B&LIS North America Agenda Highlights Brand Licensing Innovation, Digital Transformation and Sustainability

Conference returns to New York City, with preview of content designed to spark constructive debate and investigate new trends that will shape the future of licensing and retail.

License Global

July 11, 2022

3 Min Read
B&LIS logo.Brand & Licensing Innovation Summit

Brand licensing and retail leaders are gearing up for Brand & Licensing Innovation Summit (B&LIS) North America, a two-day thought leadership conference dedicated to transforming the future of brand licensing and retail. 

The 2022 edition, slated to be held Nov. 8-9 at Convene New York, reveals the first wave of content, with topics ranging from the latest innovations at retail to location-based experiences as retailtainment, the real economic picture for brands, demonstrable winning strategies for diversity and inclusion in product programs, practical discussions on how to get your brand on the path to sustainable business practices and the roadblocks you may encounter on the way, on-trend technology such as Web 3.0 the metaverse and more. 

“Between the pandemic, new technology, a never-ending fountain of content and generational shifts, the retail and licensing landscape is changing in a big way,” says Anna Knight, senior vice president, Global Licensing Group, organizers of B&LIS. “While disruption of this breadth and scale poses a great opportunity for our industry, it’s similarly challenging for business leaders to navigate. Using in-market research, we designed this year’s B&LIS schedule to answer questions the brand licensing industry is very much focused on, while also providing a platform for the industry’s biggest players to discuss the most complex and emergent trends fueling the shifting landscape. B&LIS is where the who’s who of the retail and licensing industries address these critical topics and shape what comes next.” 

A selection of content confirmed for B&LIS North America, delivered in workshops, fireside chats, breakout sessions, panel conversations and expert-led presentations includes: 

Day One – Tuesday, Nov. 8, 2022 


·      9-9:30 a.m. – Opening Keynote (announced soon) 

·      9:35-10:20 a.m. – Changing retail landscape: retailer’s evolving post-pandemic strategies 

·      10:25-10:55 a.m. – Trends: the changing consumer and product trends set to dominate in the year ahead 

·      10:55-11:25 a.m. – Coffee & Networking 

·      11:25 a.m.-12:05 p.m. – Exit Through the Gift Shop: Location-based Experiences as Retailtainment 

·      12:10-12:55 p.m. – Breakout sessions workshop 

·      12:55-2 p.m. – Lunch & Networking 

·      2-2:25 p.m. – Metaverse in Action: Converting Buzz to Consumer Purchase 

·      2:30-2:55 p.m. – From NFT to Dollars: How NFTs can Actually Make Sense 

·      3-3:25 p.m. – Metaverse case study 

·      3:25-3:55 p.m. – Coffee & Networking 

·      3:55-5 p.m. – Sustainability sessions delivered in partnership with Products of Change 

·      5-7 p.m. – Networking Drinks Reception 


Day Two – Wednesday, Nov. 9, 2022 


Day Two will spotlight predictions for 2023, how the licensing process can adapt to the changes that the industry faces, Gen Z and Alpha and Diversity & Inclusion. 


·      9-9:30 a.m. – Economic Overview: What Challenges are Forecast for 2023? 

·      9:35-10:20 a.m. – Think Tank: Can the Licensing Process be Rebuilt? 

·      10:25-11:10 a.m. – Breakout sessions workshop 

·      11:10-11:40 a.m. – Coffee & Networking 

·      11:40 a.m.-12:25 p.m. – DTC: Using the Power of S-commerce to Build Brands 

·      12:30-1:15 p.m. – Marketing 2.0: How to Reach Gen Z and Alpha 

·      1:15-2:15 p.m. – Lunch & Networking 

·      2:15-2:45 p.m. – Diversity & Inclusion: Walking the Talk 

·      2:50-3:20 p.m. – Fighting Fakes: How Luxury is Beating the System 


Networking and daily coffee breaks will further encourage conversational dialogue between sessions. 

Speakers confirmed for B&LIS North America will be released soon; visit Brandlicensinginnovationsummit.com/ for the most up-to-date content schedule. 

CLICK HERE to sign up for updates about B&LIS: receive an alert when registration opens to secure an Early Bird All Access Pass and enjoy a discounted pass; plus, be the first to know when the content schedule is announced and discover new networking opportunities. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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