MAGIC to Add Childrenswear Show

MAGIC Marketweek has announced a new addition to its collection of fashion trade shows–Playground, its first-ever contemporary kidswear show.

Launching in February, the juried selection of kids' brands will live at MAGIC, sitting outside the Las Vegas Convention Center’s Central Hall. The event will take place Feb. 17–19, 2015.

Playground will target dual-gender brands, ranging from infants to tweens.

“Contemporary kids' brands have been asking us for some time to develop a juried event for them," says Christopher Griffin, president, WWDMAGIC. "The timing is right, and we look forward to building a show that meets the needs of this community.”

Drawing inspiration from Project's "transformative contribution" to the menswear landscape, the new show will serve the modern side of the kids' market and will be curated by leaders in the children’s industry including brand owners and retailers.

Brands already slated to exhibit at the show's premiere event in February include Splendid, Sweet Peanut, Ella Moss, Prefresh, Appaman, Urban Sunday, Orangeheat, Chaser and Nununu.