Lifestyle is Focus of KCLF 2018

The 17^th annual Korea Character Licensing Fair will be held from July 18 to 22 at COEX Hall A, Hall, Grand Ballroom. Organizers of the event include Korea Creative Content Agency and COEX.

At the center of the character industry for more than 15 years, the fair’s focus of making K-contents global welcomes more than 120,000 visitors, buyers and participating companies who are all enthusiastic about the character industry.

The goal of the fair is to continue to contribute to the character industry. “By providing this event, exhibitors can make licensing deals with buyers from all around the world and promote their IPs to the visitors,” says Ji Lee, Korea Character Licensing Fair. “Visitors can witness all types of character collaborations like animation, fashion, food, stationery and more.”

The theme for 2018 is lifestyle. While it may sound like a general term, it has much more significance at KCLF. “Lifestyle means that you can find character licensing everywhere in your daily lives,” says Lee.

KCLF is continuing to widen the scope of character licensing. “We are focused on showing the variety of character licensing in many different industries,” says Lee. “So we have included trendy characters on SNS such as Over Action Rabbit and Molang at the exhibition. We also try to feature more international brands like Universal Studio, Dreamworks and Lego.”

For more information about the event, visit http://characterfair.kr/