Frombranded face masks
to colorful hand sanitizer, Crayola pivoted in 2020 to play a crucial role in ensuring students getting back to school had the new materials they need. To get a sense of Crayola’s efforts, License Global recently hosted April Heeren, general manager of domestic licensing, Crayola on The Licensing Mixtape podcast. In this special Festival of Licensing episode, Heeren highlights the unique products that Crayola debuted this year and the unique role that the brand plays in getting kids used to our “new normal.”
“Our goal was to make wearingthe mask to school a little bit less scary, and it really does tie in nicely with that core equity of Crayola which is all of our fabulous colors,” says Heeren during the podcast.
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