Licensing International Excellence Awards to Broadcast Live on Day 1 of Licensing Expo Virtual

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The licensing industry's premier annual award program will broadcast at Licensing Expo Virtual.

Licensing International Excellence Awards, the licensing industry's premier annual award program, is returning to this year's virtual edition of Licensing Expo, set for August 24-26. The ceremony will stream live on Day 1 of Licensing Expo Virtual, honoring the list of nominees and announcing the 2021 winners across the 22 categories. This year's program recognized a record-setting number of finalists, with more than 150 nominees from 23 countries selected for the chance to win the licensing industry's highest honor. 

"Licensing Expo is about bringing the global licensing community together, a sentiment that really strikes home as we've all had to face unique challenges and think outside the box, more so than ever before," says Anna Knight, vice president, licensing, Informa Markets. "We are proud to partner with Licensing International and host the Excellence Awards ceremony on the first day of this year's event to pause and applaud so many individual's and company's continued perseverance and inflow of creative ideas that kept our industry's momentum going."

The ceremony's live broadcast will take place on the Licensing Expo Virtual platform and is available exclusively to event attendees; register here for the event and ceremony free of charge.

Slated for August 24 at 9:00 a.m. PST/12:00 p.m. EDT, the live ceremony is designed to celebrate a world-class group of licensing professionals, IP owners, agencies, retailers and more, for their creativity and dedication to the pursuit of advancing the brand licensing industry.

"In a year where stay-at-home restrictions radically disrupted societal behavior, a selection of standout professionals and companies helped the industry navigate these uncharted waters through strategic licensing initiatives — many of which are nominated for this year's Licensing International Excellence Awards,” says Maura Regan, president, Licensing International.

 “Each and every one of this year's nominees have played a part in reimagining the brand to consumer relationship, changes that will have a positive impact on the outlook of our industry. We look forward to celebrating these successes during the award ceremony during Licensing Expo Virtual.”

The Licensing International Excellence Awards categories include:

  • Best Licensed Product – Apparel / Footwear / Accessories (Presented by WildBrain CPLG);
  • Best Licensed Product – Appliances/Automotive/Electronics/Housewares/Paint (Presented by ViacomCBS);
  • Best Licensed Product – Digital: Apps / Software / Video Games (Presented by WildBrain – emojitown);
  • Best Licensed Product – Food / Beverage (Presented by LI Accelerator Recipients Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte);
  • Best Licensed Product – Health & Beauty Aids (Presented by WildBrain – Teletubbies);
  • Best Licensed Product – Home Décor (Presented by InSpirit Designs);
  • Best Licensed Product – Publishing / Social Expression / Back-to-School (Presented by ViacomCBS);
  • Best Licensed Product – Toys / Games / Novelties / Role Play (ages 0-8) (Presented by Alifish);
  • Best Licensed Product – Toys / Games / Novelties / Role Play (ages 8+) (Presented by InSpirit Designs);
  • Best Agency / Manufacturer Rep (Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte);
  • Best Licensed Brand – Corporate (Presented by ViacomCBS);
  • Best Licensed Brand – Digital: Apps & Video Games (Presented by InSpirit Designs);
  • Best Licensed Brand – Entertainment / Character / Toy Brand – Animated (Presented by Alifish);
  • Best Licensed Brand – Entertainment / Character – Live Action (Presented by InSpirit Designs);
  • Best Licensed Brand – Food / Beverage / Restaurant Brand (Presented by WildBrain CPLG Lifestyle);
  • Best Licensed Brand – Lifestyle: Art / Design / Celebrity / Fashion Brand (Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte);
  • Best Licensed Brand – Sports / Collegiate (Presented by ViacomCBS);
  • Best Licensed Collaboration (Presented by Alifish);
  • Best Licensed Promotion (Presented by WildBrain CPLG - Peanuts Worldwide);
  • Best Retailer – Corporate / Lifestyle / Fashion / Sports (Presented by Alifish);
  • Best Retailer – Entertainment / Character (Presented by Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media & Somos Arte); and
  • The Pandemic Pivot (Presented by ViacomCBS)

To view the full Licensing International Excellence Awards nominee list, visit here.

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