Organized in partnership with
, the event has already attracted sign-ups from almost 140 retailers. This year’s
delegates will be out in force, including delegates from Asda, Claire’s, FatFace, HMV, New Look, John Lewis, Very Group, Tesco and Morrisons.
Four themes define the agenda:
Setting the Scene – The power of brands at retail
Licensing and You – How brand licensing is so much more than “brand slap”
The Future – How will brands be represented at retail in 5-10 years?
Coming Together – Licensors, licensees and retailers
Licensing for Retail Day speakers
On the Consumer Trends panel will be Charlotte Hardie, editor-in-chief, Retail Week and guests. “Covid, the cost-of-living crisis, rising inflation, increased choice and customization offered by technology – these are just some of the trends impacting shifting consumer spending in recent times,” says Hardie. “Never has there been a better time or a greater need for retail to find a point of differentiation.
Kingston Myles, head of commercial development, English Heritage, will lead a session entitled Brands with Purpose, where he will discuss how successful licensing is so much more than “brand slap.”
The Licensing Chose Me panel session will be chaired by Will Stewart, founder, managing director, The Point.1888. Joining Stewart is Ruth Golightly, design, sales and licensing director, Blues Group and Harris McQueen, sales and marketing director EME, Outerstuff.
“I contacted Laura [Freedman-Dagg, head of retail, Global Licensing Group] about being involved in Licensing for Retail because I love being immersed in this industry,” says Golightly. “I also have a passion for coaching, and I want to share experience I have that may help and support people who are new to, or not so familiar with, licensing. I love helping people think differently and connecting with new faces.”
“I’m looking forward to Licensing for Retail because I honestly believe licensing can solve all the problems that buyers have,” says Stewart. “Driving traffic into stores, creating noise and a competitive advantage, driving margin and helping reduce costs of running a retail outlet. Ever since I crossed to the light side, I’ve been determined to help build understanding in retail for what licensing can deliver. This event will be huge in that endeavor.”
Warren Parker Mills, chief executive officer, beforeSTORES and chief executive officer, Fashion Metaverse Club, will be joined by Russ Singler, founder, MetaGallery, for a session entitled Beyond Online vs Physical Experience. How Will We Shop in 10 Years’ Time?
Licensing agent, Caroline Mickler, will be using her slot to speed-pitch six brands: The Beatles, Toxic Waste Hazardously Sour Candy, Horrid Henry, Molang, The Masked Singer and several Stanley Kubrick movies.
“BLE and Licensing International have put together a very impressive event with important attendees,” says Mickler. “It offers us an exceptional opportunity to present our wide-ranging brands to retailers in an environment where we can discuss how best to create a compelling offering for the consumer.”
A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents and service providers) can purchase tickets.
Licensing for Retail Day Agenda: Planning for the Future
9 a.m.-10:10 a.m.: Registration and networking
9:30 a.m.-10:10 a.m.: Breakfast Briefing *Retail Mentoring Programme delegates only*
10:10 a.m.-10:20 a.m.: Welcome and setting the scene for the day, Steve Manners, U.K. managing director, Licensing International, and Laura Freedman-Dagg, head of retail, Global Licensing Group, Informa Markets.
10:20 a.m.-10:30 a.m.: Brand Sizzle: Caroline Mickler
The Beatles, Toxic Waste Hazardously Sour Candy, Horrid Henry, Molang, The Masked Singer and several Stanley Kubrick movies.
Setting the Scene
10:30 a.m.-11 a.m.: Brand Licensing: State of the Nation. A look at emerging trends for 2024 and beyond, Ben Roberts, EMEA content director, License Global.
11 a.m.-11:30 a.m.: Consumer Focus panel. An examination of shifting consumer habits and how brand licensing can be part of the solution to many of the challenges retail is facing.
11:30 a.m.-11:40 a.m.: Brand Sizzle
Break and networking
Noon-1 pm.: Keynote – to be announced
Lunch and networking
2 p.m.-2:10 p.m.: Brand Sizzle
Licensing and You
2:10 p.m.-2:45 p.m.: Brands with Purpose: how successful licensing is so much more than “brand slap” – A showcase of brand licensing as a force for good, Kingston Myles, head of commercial development, English Heritage.
2:45 p.m.-3:30 p.m.: Licensing Chose Me – A panel discussion between leaders from the world of licensing and retail on how they got to where they are today and the qualities that will set someone apart in this dynamic industry. Followed by facilitated networking with the speakers.
Ruth Golightly, sales and licensing director, Blues Group design.
Harris McQueen, sales and marketing director EME, Outerstuff.
Chair: Will Stewart, founder and managing director, The Point.1888.
Break and networking
4 p.m.-4:45 p.m.: Beyond Online vs Physical Experience. How Will We Shop in 10 Years’ Time? – An interactive presentation centered on the opportunity to engage with fans in an immersive and personalized way. Warren Parker Mills, chief executive officer, beforeSTORES and chief executive officer, Fashion Metaverse Club. Russ Singler, founder, MetaGallery.
5 p.m.-5:45 p.m.: Panel Debate – By the Industry for the Industry. A chance to hear from licensing industry leaders on the issues affecting us right now and their predictions for the future.
Followed by a Q&A.
Networking drinks until 7:45 p.m.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.