Licensing Expo Gears Up for June

Annual licensing trade show will feature top brands such as Kellogg’s, Skechers and more.

More than 1,800 brands from consumer goods and lifestyle categories such as household, automotive, publishing, sports, food and beverage, corporate and non-profit will exhibit at Licensing Expo this June.

Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo will take place at the Mandalay Bay Convention Center in Las Vegas, Nev., June 21-23.

“As the longest continuously running licensing event, Licensing Expo plays host to many of the world’s most recognizable brands and respected agents,” says Jessica Blue, senior vice president, licensing, UBM. “Each year, licensing agencies gather to represent their clients while product manufacturers and retailers meet to collaborate directly with brand owners. If you’re looking for a partner to expand your brand, there’s no place better to be than at Licensing Expo.”

Among the household and lifestyle brands that will participate in this year's show are AT&T, Better Homes and Gardens, Cherokee Global Brands, Cosmopolitan, Crayola Properties, Dannon, Dwell, HGTV Home, Ferrari, Gas Monkey Garage, Hallmark Cards, Healthy Living, The Hershey Company, Jeep, Jelly Belly, Kellogg’s, Krispy Kreme Doughnuts, Lincoln, Mountain Dew, National Breast Cancer Foundation, Pepperidge Farm Goldfish, Pierre Cardin, Shell, Skechers, Skyy Vodka and Volkswagen.

“Licensing Expo is a dynamic forum for today’s most exciting and influential brands. A number of our clients, including the licensing executives at Pepsi, Kellogg’s, Constellation Beer Brands and Hearst Magazines, join The Joester Loria Group at Licensing Expo, to meet key retailers as well as existing and new licensees,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “The event is also a great the opportunity to socialize with friends, clients and colleagues. It’s a fast paced few days and enormously productive.”

In addition to numerous top brands, more than 30 licensing agencies will exhibit at the show including Beanstalk/Tinderbox/Blueprint, Brandgenuity, Brand Central, Global Icons, Iconix Brand Group, IMG Worldwide, International Brand Management and Licensing, Moxie & Company, The Brand Liaison, The Licensing Company, a member of Global Brands Group, and Wildflower Group, among others.

“TSBA Group are returning to Licensing Expo 2016 with our biggest presence to-date,” says Ian Mallalue, chief executive officer, TSBA Group. “We can’t wait to showcase five major brands over our booth this year. They are: BabyTV, a globally renowned entertainment property; The British Museum, the U.K.’s most-visited tourist attraction for 9 years’ running; Gumball 3000, the international celebrity motor rally; Shell, the world’s foremost energy and engineering company; and finally TVR Automotive, a British motoring icon that is roaring back to life with a new car. We look forward to discussing the various opportunities presented by these brands and demonstrating how we build brands.”

Can’t wait for June? Check out the NYC Licensing Summit video series for exclusive, on-demand content from executives including Beanstalk’s Michael Stone. Videos now available for purchase here.