Compered by comedian, Tom Allen, standing in for Joel Dommett, the audience of 1,200 were welcomed by Max Publishing’s Ian Hyder and Jakki Brown.
The awards culminated with Danny Schweiger and Mark Schweiger, joint managing directors, Character World Brands, being awarded this year’s Honorary Achievement.
Licensing Awards 2023 winners
The 2023 Licensing Awards Winners
The U.K. Rising Star Award: Ellie Yarnell
Best Retailer of Preschool Licensed Products (Age Group 0-5): The Entertainer
Best Retailer of Kids’ Licensed Products (Age Group 5-16): Primark
Best Retailer of Adult Licensed Products: HMV
The Radar Award: Lush
Best Overseas Retailer: H&M
Best Licensed Retail Marketing Initiative: Miffy Year of the Rabbit Campaign, with Ichiba
Best Licensed Promotions Campaign: “PAW Patrol” on a Stroll Campaign, with Dogs Trust
Best Licensed Toys or Games Range: “Gabby’s Dollhouse” Collection, from Spin Master
Best Licensed Dress-Up or Partyware Range: “Bluey” Party, Balloon and Dress-Up Collection, from Amscan International
Best Licensed Preschool Apparel or Accessories Range (0-5): Peanuts Collection for Primark, from Blues Group
Best Licensed Children’s Apparel or Accessories Range: Pokémon x Clarks Collection, from Clarks
Best Licensed Adult Apparel or Accessories Range: Smiley Originals x ASOS, from Somerbond
Best Licensed Written, Listening or Learning Range: Learn with Peppa Range, from Ladybird Educational
Best Licensed Paper Products or Stationery Range: Peter Rabbit Pop-Up Card Range, from Cardology
Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range: “The Grinch” Cosmetics, from Revolution Beauty
Best Licensed Food or Drink Range: “PAW Patrol” Juice Drink, from Vital-Life Nutraceuticals
The Innovation Award: McDonald’s French Fries Crossbody Bag x Loungefly, from Funko
Best Sustainable Licensed Product: Ben & Jerry’s x Tony’s Chocolonely Ice Cream and Chocolate Co-Branded Collaboration
Best Preschool Licensed Property (Age Group 0-5): “Bluey”
Best Children’s or Tween Licensed Property (Age Group 5-12): Barbie
Best Teen or Adult Licensed Property: “Stranger Things”
Best Gaming Licensed Property: The Pokémon Company International
Best Film Licensed Property: “The Super Mario Bros. Movie”
Best Music or Celebrity Licensed Property: The Rolling Stones
Best Sports Licensed Property: Arsenal Football Club
The Classic Licensed Property Award: Wizarding World
What Kids Love Award: “Minecraft”
Honorary Achievement Award
Danny Schweiger, Mark Schweiger, Character World Brands
The Licensing Awards are owned and organized by Max Publishing and were supported by headline sponsor,
, and industry trade body, Licensing International.
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