BLE to Showcase Products Targeted to Adults

EUROPE–Brand Licensing Europe will highlight the vast diversity and creativity of licensed products targeted toward adults through its revamped Product Showcase in the Brands & Lifestyle Zone.

April 6, 2018

BLE to Showcase Products Targeted to Adults

More than 150 products from over 20 exhibitors and 60 brands will be featured in this year’s updated product showcase.


The updated Showcase will feature more than 20 exhibitors that have donated over 150 licensed products representing 60 brands and a host of categories including apparel, health and beauty, food and drink, accessories, giftware, electronics and furniture.

For example, from the museum/heritage sector, Historic Royal Palaces will showcase items from The Palace Collection with Hobbs, which is launching this fall. Other examples include the Natural History Museum, which has donated a range of greeting cards produced in partnership with Moonpig, as well as V&A and IWM, which have submitted giftware for the Showcase.

“We are delighted to feature in this year’s product showcase at Brand Licensing Europe. It is a great opportunity for us to present our new collaborations

and collections of palace inspired designs from our licensees. This includes high-street fashion retailer Hobbs and homewares licensee Turtle Mat as well as GP & J Baker, who joined the Historic Royal Palaces licensing program in 2016 and have since launched a very successful, award winning global interior fabrics collection,” says Jenny Smyth, licensing manager, Historic Royal Palaces. “The product showcase is an excellent opportunity for retailers and other potential partners to view our collections. We are excited to hear their feedback and hope this will lead to new business opportunities and also encourage people to visit our stand to see even more of our collections.”

Exhibitors taking part in the Product Showcase include: Historic Royal Palaces, Chupa Chups, Beanstalk, Natural History Museum, Global Icons, V&A, CAA-GBG, IBML, Metrostar, Alchemy, Licensing, Juventus FC, Dutexdor, Imperial War Museum, Pink Key Consulting, Brandgenuity, JELC, Bavaria Sonar Licensing, Art Ask Agency, Science Museum Group, TF1, Golden Goose and Kitkase.

Brands participating include: Black & Decker, Stanley, Paris Hilton, Bailey’s, Chupa Chups, Jack Daniel’s, Jeep, Coca-Cola, Nicole Scherzinger, Krispy Kreme, Pringles, Playmobil, Oasis,

Men’s Health

, All Blacks and Kangol.

“This year’s BLE Product Showcase is a sophisticated retail outlet with products being displayed as they would in-store, including Matthew Williamson wallpaper backdrops, homeware displayed beautifully, clothing hung on rails ready for browsing…everything in the ‘store’ will be product that retailers can sell,” says Anna Knight, brand director, BLE. “By shining a light on the sheer variety and diversity of licensed products from this area of the industry we can show retailers just how innovative brands and licensees are and inspire and encourage them to think about stocking new–and wider–ranges.”

BLE, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, will take place Oct. 10-12 at London’s Olympia. To register for the upcoming event, click



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