We break down the trends affecting the rapidly expanding gaming market and its millions of fans, players, streamers and consumers. How has Microsoft's acquisition of Bethesda made waves with fans? How are Gamers engaging with brands, platforms and titles as the market becomes more advanced? What are the secrets to the success of esports? Speaking with Difuzed and Beanstalk, we discuss how brands can make the biggest impact in gaming and asks the biggest question, "What Do Gamers Want?"
- Dan Amos, Head of eSports, Difuzed
- Dave Tovey, Director of Brand Development, Beanstalk
MODERATOR: Ben Roberts, Content Editor, License Global