YooHoo, Chessington Deal Extended

Aurora World has renewed its YooHoo deal with Chessington World of Adventures Resort for another two years.

The deal will continue the partnership which sees the Chessington’s children’s zoo receiving branded content from the “YooHoo to the Rescue” series on Netflix. As part of the pact, Chessington will also be receiving new signage and refreshed imagery from the kids’ series.

“‘YooHoo to the Rescue’s focus on the environment and endangered species make Chessington a particularly appropriate partner,” says Jay Noh, director, content business, Aurora World. “We are delighted to announce the renewal of our partnership for another two years.”