WIT to Honor Pam Lifford and Stephanie McMahon

Women in Toys, Licensing & Entertainment have announced Pam Lifford, president, Warner Bros. Global Brands and Experiences, will receive WIT’s Mentor of the Year Award, and Stephanie McMahon, chief brand officer, WWE, will receive the WIT Changemaker Award at the 16^th Annual Wonder Woman Awards on February 23.

The 16th Annual Wonder Women Awards, held at Pier Sixty, Chelsea Piers and coincides with Toy Fair New York, honors top female executives, thought leaders, entrepreneurs and other changemakers for their accomplishments and impact within the toy, licensing and entertainment industries.

“Pam Lifford and Stephanie McMahon are two extraordinary and exemplary women business leaders, and we are thrilled to honor them for their commitment and overall impact on advancing women both within and beyond their organizations,” says Genna Rosenberg and Jennifer Caveza, co-chairpeople, Wonder Women Awards, in a joint statement

As president, Warner Bros. Global Brands and Experiences, Lifford is responsible for strengthening consumer engagement across the company’s characters and global franchise businesses, including Warner Bros. Consumer Products, themed entertainment and fan-focused brands, DC, HBO and Cartoon Network properties. Her reach also includes domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development.

In Lifford’s first year at WBCP, she increased overall business by 47 percent and has continued a consistent growth trajectory ever since.

Lifford spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team as Executive Vice President. She also served as executive vice president, Quiksilver, and earlier in her career, held positions at Road Runner Sports and Nike. With more than 25 years of experience, Lifford is an industry veteran and was recently installed in the LIMA Hall of Fame.

As WWE’s chief brand officer, McMahon is responsible for the company’s brand, community relations and pop culture strategies. She represents WWE as its global brand ambassador. Among her contributions, she has been the driving force behind the company’s Women’s Evolution, which has given female performers an equal share of the spotlight both in and out of the ring.

Adweek has included McMahon in their list of the Most Powerful Women in Sports for the past four years and recently recognized her as a 2019 Brand Genius. She was also recently named to Forbes’ “Most Influential CMOs” report. In 2014, McMahon and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer, which has raised $3 million to date and has helped more than 400 families.

Tickets and tables for the event, as well as options to sponsor the WIT Wonder Woman Awards or purchase a digital tribute book ad can be found at www.WomenInToys.com.