WestEnd Teams with Exemplar

Enterprise software company teams to support Exemplar’s work with properties, licensees and retailers.

WestEnd Software, a developer of enterprise software for the licensing and entertainment industries, has partnered with trademark licensing agency Exemplar Associates to help launch the firm.

“Aligning with the right software partner was critical to our launch strategy. Not only did WestEnd Software’s solutions meet all of our requirements, but they also stood out with respect to their agency knowledge and their creative approaches,” says Rick Merriam, founder, Exemplar Associates. “We are thrilled about this partnership and are genuinely impressed with WestEnd’s hands-on, customized abilities. We are very confident the Workspace solution will provide our clients and community with undeniable advantages and benefits.”

Furthermore, the WestEnd Workspace licensing solution will offer an end-to-end suite of software licensing tools that will enable Exemplar Associates, and other agencies, licensors and licensees, to better manage all aspects of their licensing program.

The WestEnd Workspace software also features contract management, royalty and financial administration, product approval and digital asset management. The solution was also built using a mobile-first strategy, so Workspace can be accessed through any browser or device.

“WestEnd Workspace was designed for clients like Exemplar Associates and we could not be more excited to work with them. Exemplar Associates’ unique and compelling offering to the premier universities and colleges of the world is going to be extremely well received, and the WestEnd team will be there to support their efforts at every step,” says Zeljko Rakocevic, president, WestEnd Software. “Rick made it clear that not only did they need a solution that offers standard licensing software features, but one that also provides Exemplar’s university clients a competitive advantage in both growing the size of their licensing programs and driving better compliance by licensees and retailers – and this is what WestEnd Workspace will deliver.”