Start Licensing to Rep Rachael Hale

Licensing agency will now represent the animal photography brand in the U.K. and Ireland.

Dissero Brands has appointed Start Licensing to represent the Rachael Hale brand in the U.K. and Ireland.

Launched in 1995, Rachael Hale is known for its more than 2,500 distinctive photographs that features animals.

Start Licensing will take over the U.K. market from Richard Horton, who previously managed the brand but is now retiring. Longtime licensees include WPL (greeting cards), Danilo (calendars), Igloo Books (publishing), Noveltex (bedding), Funky Pigeon (personalized products) and Pyramid (posters).

Start Licensing plans to develop the brand further in categories including apparel, wall art, pet accessories, food gifting, exhibitions, promotional partnership and charity partnerships.

“I’ve always admired Rachael Hale and it’s a great opportunity for Start Licensing to take over the management of such an iconic brand,” says Ian Downes, managing director, Start Licensing. “There’s been a good track record of success in the U.K. and we’re looking forward to developing things further. Market conditions are challenging in the U.K. at the moment, but we feel this is the time where good quality licensed properties will come to the fore.”