“Skechers is still a relatively young brand in this country, having been in India for less than a decade, yet in the last five years, we have seen significant growth through our joint venture,” says Michael Greenberg, president, Skechers. “The substantial existing retail network of over 200 stores, a strong wholesale business and a recently launched e-commerce site is a solid foundation that we can build upon. These accomplishments, as well as opportunities we see to increase the brand’s exposure and drive sales, give us great optimism and confidence for the growth of Skechers in India.”
Skechers currently operates 223 retail stores in India, 61 of which will be run by Skechers, while the others will continue to be owned by third parties. The company plans to expand with 80 to 100 stores this year. Of those stores 20 will be owned and operated by Skechers.
The Skechers India subsidiary will continue operating in its existing structure and from its current headquarter in Mumbai.
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