Shopkins Names EMEA Master Agent

Moose Toys has named Nelvana as Shopkins’ master agent for the EMEA region.

Moose Toys has appointed Corus Entertainment’s Nelvana as the master licensing agent for its Shopkins brand across the EMEA region (excluding the U.K. and Ireland).

As the lead agent, Nelvana will continue to build on Shopkins’ global success by expanding the brand into new consumer products categories.

Nelvana, in coordination with Moose Toys, has appointed the following sub-agents for the brand in the region:

Additionally, Nelvana and its agents in the EMEA region have already sealed a multitude of licensing deals for Shopkins. New partnerships include Canal Toys (stationery), ATM (handbags, sport and shopping bags), Prime (charms), BonBon Buddies (confectionary), Ravensburger (2D and 3D puzzles) and more.

“Nelvana has proven to be a great partner for Shopkins, and we’re thrilled to expand our relationship to cover more territories across the EMEA,” says Dianne Bellchambers, business manager, Moose Toys. “With Nelvana heading the Shopkins EMEA team, we are excited about deepening our relationship with fans everywhere."

 “We’re very excited to expand our partnership with Moose Toys to bring the phenomenal success of Shopkins to even more kids and families throughout the EMEA,” says Antoine Erligmann, co-head, Nelvana. “We look forward to bringing the standout property to new heights and helping to make it a classic for generations to come.”