Meet the H&B Nominees for Licensing International’s Excellence Awards

As part of the 2020 Licensing International Excellence Awards, seven companies from the U.S., the U.K. and China have been nominated to win the award for best licensed product in the health and beauty aids category.

From entertainment to consumer brands as well as collections in well-known museums, the nominees each have a different quirk that earned them a spot on the nominees list. More than 600 entries were received this year from companies across 22 countries, which were judged by a panel of 152 executives to create the nominees list.

The following are the nominees for best licensed product in the health and beauty aids category:

Lip Smacker, Crayola Lip Care Line

Crayola joined forces with Lip Smacker in 2019 for a nostalgic lip care collection, pairing Lip Smacker-flavored lip balms and glosses with Crayola color names in crayon-shaped packaging. The collaboration first launched in April 2019, and the limited-edition trios sold at grocery, drug and regional stores across the U.S. and Canada. Three Crayola SKUs will be carried as permanent items in 2020 and will expand into additional international markets.

Mad Beauty, Disney Villains Bath & Beauty Line

Mad Beauty teamed with Disney for a creative bath and beauty line that made waves in the U.K. From Evil Queen cauldron bath fizzers to sheet masks and more, the popular characters and unique product ideas saw hundreds of sales. Retailers ranged from ASOS, Superdrug and Debenhams, to small independent retailers.

Murdock London, ‘Peaky Blinders’

Endemol Shine Group is continuing to build a long-term brand licensing franchise for “Peaky Blinders.” Part of that licensing program is the Murdock London “Peaky Blinders” range, which aims to tap into the demand from people who want to be part of the Shelby world. These health and beauty products do just that.

Peaches & Cream, Pink Panther

Since the Peaches & Cream x Pink Panther collection launched in December 2019, it has become the second best-selling pigment in terms of unique purchases for the brand. Total sales are approaching 1,000 units, and social media presence for the collaboration has been bolstered by influencers, beauty bloggers and fans.

Perfect Diary, The Metropolitan Museum of Art

The cooperation between Chinese makeup brand Perfect Diary and The Metropolitan Museum of Art was managed by Alfilo Brands. The limited co-branded lipstick collection, called Royal Camp, sold out within a few months of its launch. On the “618” sales day, Perfect Diary ranked first in the total sales in Tmall’s cosmetics category. The promotion campaign generated more than 110 million impressions across the network.

Sally Hansen, Jelly Belly Nail Care

The Sally Hansen x Jelly Belly collaboration has outperformed many other Sally Hansen collaborations. The eight-shade collection is inspired by Jelly Belly’s strongest selling season, Easter. From Target to Walmart to Ulta Beauty and more, the collection has sold well at multiple retailers and embodies the spirit of Jelly Belly Beans.

Shiseido, V&A

Beauty brand Shiseido was the brand V&A chose as its first collaboration. Limited-edition gift sets from Pure & Mild, Aquair, Ma Cherie and Za used the V&A archive to create the gift boxes, canvas bags and hand fans. TV commercials as well as promotional posters in subways and bus stops, a digital campaign and an interactive audio event promoted the collaboration.