The one-day conference and exhibition will offer a roster of discussions on topics, such as consumer trends, promotional opportunities, e-commerce and building a brand in the LATAM region. The conference and exhibition is set to take place Nov. 8 at Hotel Atton San Isidro in Lima, Peru.
"Latin America is the fourth largest region for global retail sales of licensed merchandise and the fastest-growing licensing market in the world, according to the 2018 LIMA Global Licensing Study," says Marty Brochstein, senior vice president, industry relations, International Licensing Industry Merchandisers' Association. "LIMA's Latin America Day of Licensing gives licensors, licensees, agents and retailers the chance to get on the ground and gather the connections and insights they need to grow their business in this hot market."
Planned information sessions include, "How to Build Your Brand and Drive Profit Through Licensing" with Sesamo Workshop and "The Value of Brand Experience" with brand strategy consultants Kantar Millward Brown, as well as an Eat & Learn lunch and tabletop exhibits from leading agents and brands. For more information visit https://www.licensing.org/event/latin-america-day-of-licensing/.
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