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entertainment
sports

Learfield Sports Creates Licensing Co.

Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating Learfield Licensing Partners. 

April 6, 2018

Learfield Sports Creates Licensing Co.
LearfieldLicensing.jpg

Former LRG chief executive officer Lewis Hardy will serve as chairman and former SMA chief executive officer Bob Bernard will serve as president and chief executive officer of the new company.

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Learfield Licensing

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