Learfield Sports Creates Licensing Co.

Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating Learfield Licensing Partners. 

April 6, 2018

Learfield Sports Creates Licensing Co.

Learfield Sports has completed its integration of the recently acquired

Licensing Resource Group

and Strategic Marketing Affiliates, creating the new entity Learfield Licensing Partners. The combined operation now serves more than 550 collegiate partners. 

Former LRG chief executive officer Lewis Hardy will serve as chairman and former SMA chief executive officer Bob Bernard will serve as president and chief executive officer of the new company.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.