February 9, 2023
has announced it will host a free conference to launch insights from its Global Family Study – an insight report carried out across 5,000 families across 10 countries, spanning six continents – set to take place at Conway Hall, London, on March 21.
Places are limited and KI is inviting people from the licensing, toy, gaming, ed-tech and sustainability sectors to register their interest to allocate seats fairly.
“After listening to 5,000 families across the world and understanding what it means to be them in 2023, we’re gearing up to share our top findings and key learnings with event attendees
chief executive officer, co-founder, KI. “It’s going to be an unforgettable afternoon. Not only will we be sharing brand-new insights, we’ll also be hosting a series of unique sessions exploring how to create brands, products, services and IPs that connect with global families. There might even be a few surprises, too.”
Jelena Stosic, strategy director, KI,
This will be followed by three key stories:
What is fandom, why is it important to us and how do we create devoted fans? KI will discuss emerging trends that shape what we think about fandom, as well as the KI Fandom tool; an evolving model that helps to understand how fandom manifests itself and can be encouraged in an ever-changing world.
Where is the love? A key motivation for working in the kids’ and family space is the love that the brands KI works with engender in children. How do you build this affinity? In this session KI will put forward some principles for brands to build and sustain brand love among audiences.
What will the future look like? KI will explore parents’ and children’s evolving hopes, ambitions and priorities for the future. It will also consider the challenges they are concerned about facing – and their enduring optimism for what is to come.
The Global Family conference is limited to 200 spaces. To register interest in attending, visit The Global Family (Kidsindustries.com).
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