The book also includes some vintage interviews of licensing legends previously printed in the
including interviews with Ed Justin of Columbia Pictures and NBC Licensing, Jack Revoyr of UCLA, Les Borden of Columbia Pictures, Pete Smith of Disney and Murray Altchuler, then of Licensing Corporation of America.
Stories include the development of the Tickle Me Elmo doll by Tyco Preschool with a “Sesame Street” license, how “Space Jam” became a licensing phenomenon, the Cabbage Patch story, how Mike
Copies can be purchased from Amazon, Barnes & Noble and BAM in both print and Kindle versions.
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