Kent Press’ “Licensing Tales,” edited by licensing industry veteran, Greg Battersby, is a collection of stories about the licensing industry by some of the industry’s most knowledgeable and recognizable names, including Dan Romanelli of Warner Bros., Carole Francesca of Broad Street Licensing, Carole Postal of COP Licensing, Dell Furano of Epic Rights, Danny Simon of The Licensing Group, Allan Feldman of LMCA, Francesca Ash of Total Licensing and industry veteran, Steve Herman.
The book also includes some vintage interviews of licensing legends previously printed in the Merchandising Reporter, including interviews with Ed Justin of Columbia Pictures and NBC Licensing, Jack Revoyr of UCLA, Les Borden of Columbia Pictures, Pete Smith of Disney and Murray Altchuler, then of Licensing Corporation of America.
Stories include the development of the Tickle Me Elmo doll by Tyco Preschool with a “Sesame Street” license, how “Space Jam” became a licensing phenomenon, the Cabbage Patch story, how Mike Bowling created Pound Puppies while working on the production line at Ford Motor Company, and how the Turtles were created by Mirage Studios. It also includes stories about all phases of the licensing process,
Copies can be purchased from Amazon, Barnes & Noble and BAM in both print and Kindle versions.