Household Names Head to Licensing Expo

Licensing Expo will feature more than 1,800 brands from the consumer goods and lifestyle categories when it takes place June 9-11 in Las Vegas, Nev.

The annual trade show is organized by UBM Advanstar and sponsored by the International Licensing Industry Merchandisers’ Association. 

Among the brands that will exhibiting are AT&T, Aquafina, Automobili Lamborghini, Better Homes and Gardens magazine, BMW, Bounce, Caffè Nero, Cherokee Global Brands, Coca-Cola, CoverGirl, Crayola, Crocs, Dawn, Family Circle magazine, Fiat, Frigidaire, Hallmark Cards, The Hershey Company, Jeep, Kellogg’s, Pepperidge Farm Goldfish, Sanrio, Shell, Skechers USA, Snapple, The Thomas Kinkade Company, United States Postal Service, Maxim magazine and Welch’s.

“Licensing Expo is the place where household names are born,” says Jessica Blue, vice president, Licensing Expo. “As well as featuring some of the world’s most respected and well-known brands, the show also introduces new brands to retailers and manufacturers. This is also where the world’s largest licensing agencies gather to represent their clients. If you are looking for an agent for your brand, there is no place better to start than at Licensing Expo.”

More than 30 licensing agencies will exhibit including Beanstalk/Blueprint/Tinderbox, The Brand Liaison, Brandgenuity, Brand Central, IMG Worldwide, The Joester Loria Group, The Licensing Company, Global Icons and TSBA Group. 

“With the acquisition of IMG by William Morris Endeavor last year, IMG Licensing is now the undisputed leader in licensing for talent in major feature films, TV, music and social media,” says Daniel M. Siegel, vice president, licensing, IMG Worldwide. “This builds on IMG’s perennial status as License! Global’s No. 1 licensing agency in the world, representing such brands as Playboy, PGA Tour, Wayne Gretzky and Claudia Schiffer. IMG is excited to showcase some of the biggest brands in the world at Licensing Expo this year as we look to build out new categories, retail partnerships and brand relationships.”

Also confirmed to exhibit this year are companies such as A&E Networks, AwesomenessTV, Cartoon Network Enterprises, Rovio Entertainment, Epic Rights, Paramount Pictures, disTROLLER, Major League Baseball Players Association, Mondo TV, Nintendo of America, The Royal Ballet, Sean Danconia, The Shakespeare Birthplace Trust, SkyMall and YouTube with a number of their brand partners.

“Licensing Expo a key event in the TSBA Group calendar,” says Jack Stokes, licensing category manager, TSBA Group. “It is a fantastic opportunity to sit down with our global network of licensees, meet with retailers and show off how we embody brands. Having officially launched the Shell licensing program at last year’s show, we will be looking to build on the fantastic reception we received in our Shell vintage 1950s gas station. Developing our offering from 2014, we are excited to also showcase an experience with another of our brands–Caffè Nero, the Italian coffee company. We look forward to discussing the wealth of opportunities offered by our brands, forming new business relationships and demonstrating how we build brands.”