Giochi Preziosi Takes ‘Ben 10’ in Europe

Cartoon Network property expands reach with European toy distribution agreement.

Playmates Toys, the global master toy partner for Cartoon Network’s “Ben 10,” has appointed the Giochi Preziosi Group as the pan European marketing and distribution partner for its upcoming “Ben 10” product range.

Cartoon Network recently re-launched its “Ben 10” franchise with a re-imagined animated series and full consumer products program. The new series will premiere internationally later this year and in the U.S. in 2017. Full details of the toy range have not yet been released.

“We have always considered Playmates Toys a member of our extended business family and we are very pleased and proud to have been selected as their ‘Ben 10’ partner in Europe,” says Dario Berte, chief executive officer, Giochi Preziosi. “Our past experience with ‘Ben 10,’ our steadfast faith in Playmates’ ability to reinvent and reimagine the toy line and the chance to further strengthen our ties with Cartoon Network’s talented European team have given us great confidence in the potential of the new ‘Ben 10.”