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First NASA-Branded NFT Revealed

Richard Danne has designed the Space Watch as the first NASA-branded NFT.

Anicorn Watches has released a NASA-branded NFT (non-fungible token) artwork that can be used to redeem a physical "secret timepiece" designed by NASA logo creator Richard Danne, according to Dezeen.

The digital artwork NFT sold on auction site Rarible for more than $41,000.

The NFT shows a vacuum-packed NASA-branded disc rotating within a dark space. The NFT serves as a redeemable voucher that allows the buyer to receive a limited-edition Space Watch designed by Danne.

Danne’s design studio, Danne and Blackburn, led NASA's 1970s rebrand and designed its wordmark that was recently brought out of retirement. The owner of the NFT will receive a collection of digital content that includes video and sound clips that detail the previously undisclosed design of the watch.

"The token owner can access the file with high-resolution video, timepiece production blueprint and a sound clip of Richard Danne's design statement," says Joe Kwan, co-founder, Anicorn Watches, to Dezeen.

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