Drivers in Queensland can add an emoji to license plates starting next month.
A world-first concept, the Personalised Plates Queensland vanity plates range features smiley face, heart eyes, sunglasses face, laugh out loud and winking face emojis. Consumers will be able to mix three letters and two numbers on standard and slimline sizes on a stylish white-on-black design, with their choice of emoji character.
Merchantwise Licensing brokered the deal with Personalised Plates Queensland on behalf of The Emoji Company.
“We are excited about this meaningful partnership in Down Under,” says Marco Hüsges, chief executive officer, The Emoji Company. “This partnership is another perfect example for the bandwidth of the Emoji brand and underscores its endless licensing opportunities.”
“We are incredibly proud of this world-first partnership between Personalised Plates Queensland and The Emoji company,” says Alan Schauder, managing director, Merchantwise. “In Australia, personalized number plates are incredibly popular, and this new Emoji brand range now provides more choice to Queenslanders and lets them express themselves on the road with their favorite character. We certainly hope to see the range extend into other states across Australia.”
“With demand for personalized plates continuing to rise, we knew that we had to give our customers more ways to differentiate themselves when they’re on the roads and let their personalities shine through,” says Taylor Clifford, general manager, PPQ. “We’re thrilled to offer our customers a new, fun way to customize their car, which is reflective of their personality. We can’t wait to see how Queenslanders express themselves and start to see their new plates out there on the roads.”