Dr Gummer Launches ‘Play at Home Fest’

Having recognized the need for new marketing strategies for companies in the children’s industries during the COVID-19 pandemic, the team at Dr Gummer’s Good Play Guide has partnered with leading names in children’s entertainment to provide brands with an invitation into family living rooms on May 23 and 24.

The not-for-profit virtual alternative allows brands to promote their products and services, while providing play and fun to families during this period.

With just days to go until the event kicks off, the company has added a final list of new names to keep momentum high and further the reach of the event. Lead sponsors for the event include TOMY, Ravensburger, Scooby-Doo U.K. and tonies, among others.

“The final lineup for Play At Home Fest will ensure that the clients who have supported the event will enjoy maximum exposure during a time where traditional marketing campaigns are struggling to gain any real traction or have had to be cancelled altogether,” says Dr Amanda Gummer, founder and chief executive officer, Good Play Guide. “We are thrilled to be able to offer this event to support brands during this difficult time, while further highlighting the importance of play.”

Free tickets are available now via https://playathomefest.com/tickets/.