Discovery Finds CP Program for Coyote Peterson

A consumer products program inspired by Coyote Peterson is in development.

February 19, 2020

Discovery has announced the development of a consumer products program inspired by adventurer Coyote Peterson. Peterson, who has the most-viewed animal channel on YouTube, “Brave Wilderness,” with more than three billion views to date, recently joined Animal Planet with an all-new television series, “Coyote Peterson: Brave the Wild.”

Discovery will represent Peterson across all licensing categories and develop a consumer products program that extends his mission to excite, encourage and educate the next generation of animal enthusiasts.

“Coyote Peterson is a great example of Discovery talent whose personality transcends the screen and connects deeply with our passionate fans around the world,” says Carolann Dunn, vice president, consumer products, Discovery. “Animal Planet serves animal lovers of all ages, and with Coyote we are thrilled to be able to connect with that younger audience through a line of fun, innovative and inspirational toys.”

Discovery is building out a dedicated consumer

products program specifically aimed at children ages 4 to 8. The core focus for the merchandising program to start will be on toys and aspirational play patterns with extensions into publishing, packaged goods and outdoor apparel, gear and accessories.

“Coyote Peterson: Brave the Wild” airs on Animal Planet Sundays at 9 p.m. ET/PT and is available on the Animal Planet GO app in the U.S.

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