DHX Media will now focus on its investment in WildBrain, a preschool and children’s entertainment hub, to bolster the development of content for streaming services and broadcasters.
New company objectives include:
- Developing new content and revitalizing old brands on WildBrain by investing in short-form content and leveraging WildBrain's audience to create global brands;
- Developing premium children’s content to build franchise brands by prioritizing the development of original long-form series to support major streaming platforms with programming.
Recently, DHX Media sold a minority stake in Peanuts to Sony for $178.0 million. The deal with CAA-GBG will see DHX tap into its network in Asia (excluding Japan) to expand the Peanuts brand across the region. The companies will explore opportunities for the brand at retail and online with a focus on key growth markets. According to a company statement, “This multimillion-dollar agreement is expected to contribute to an approximately 35 percent increase in revenue for Peanuts Worldwide from this region over its term.”
As previously announced, DHX Media has reshaped its leadership team with a new chief executive officer, chief financial officer, president and chief commercial officer, among other roles.
“The strategic review marked the
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