Cerruti has been owned since 2006 by MatlinPatterson, a firm that specializes in turning around loss-making companies. Trinity Limited said its purchase of Cerruti Holdings "fits in with the group's strategy to own intellectual property rights or take on very long-term licenses in high-end to luxury menswear brands with heritage."
Hong Kong-listed Trinity Limited manages six high-to-luxury end international menswear brands, including Cerruti 1881, but mostly under long-term licenses. Cerruti's flagship Paris store will remain a critical element of building the brand's image.
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