Beanstalk Brings Slate of New Offerings

Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.

Launched earlier this year, Blueprint specializes in advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Building on Beanstalk’s 20-plus years of execution experience, Blueprint will provide clients with knowledge and insights, analyzing their distinct needs to provide a road map to new markets, audiences and revenue.

The division is off to a great start and has undertaken several new projects working with world-class brands and private equity firms in Europe and North America.

Beanstalk has also added American restaurant chain TGI Friday’s to its roster of clients and will be extending the brand into food, beverage and other complementary categories for distribution in mass, grocery, convenience store and club channels.

The agency’s digital division, Tinderbox, has entered a partnership with Microsoft Studios and will work closely with three of the video game company's top titles, “Forza,” “Killer Instinct” and “State of Decay,” to pursue global licensing opportunities.

Additionally, Beanstalk has extended its geographic reach through strategic alliances with two brand licensing specialist agencies in India and Southeast Asia. Mumbai-based Wild East Group is now working with Beanstalk on developing local properties, while also bringing existing Beanstalk clients to India. Click! Licensing, headquartered in the Philippines with offices in China, Indonesia, Malaysia, Thailand, Korea and Taiwan, will collaborate with Beanstalk on developing local brands, while further extending Beanstalk’s reach in the regions it covers.

“2014 has been a year of growth and diversity for Beanstalk,” says Lisa Reiner, managing director, Beanstalk Europe and Asia Pacific. “Our new consulting division, Blueprint–Powered by Beanstalk, leverages our years of experience in executing brand strategies, while our expanded reach internationally allows us to touch even more consumers in more parts of the world with our clients’ famous brands. We are equally proud of our continued growth in the food sector and thrilled to be working with some of the world’s most premier gaming titles under our digital division, Tinderbox.”