Aurora World has donated 15 pallets of plush toys to the National Association for the Exchange of Industrial Resources, a gifts-in-kind organization that takes donated products from companies and redistributes them to those in need.
NAEIR’s specialty is receiving donations of excess inventory from corporations like Aurora World, and then redistributing them to member schools, teachers, churches and charities. The corporations receive a tax deduction equal to up to twice the products’ cost.
“We find that their values correlate well with Aurora World,” says Imtiaz Hasan, marketing manager, Aurora World. “We believe in providing to those in need, so NAEIR was a percent fit for us In a time when smiling seems hard and hope seems far away, we are dedicated to doing the absolute best to remind everyone that we are all in this together, and as it always does, after the rain comes the rainbow.”