New collection of food, beverage mixes, tableware and gifts celebrates the regal styling of popular Netflix and Shondaland series.

License Global

December 20, 2023

2 Min Read
The “Bridgerton” collection for Williams Sonoma.
The “Bridgerton” collection for Williams Sonoma.Williams Sonoma

Williams Sonoma, a portfolio brand of Williams-Sonoma, a digital-first, design-led and sustainable home retailer, has announced an exclusive collaboration with Shondaland’s “Bridgerton” franchise. Developed as part of a partnership between Williams Sonoma, Netflix and Shondaland, the new “Bridgerton” for Williams Sonoma collection consists of exclusive products designed to embrace the Regency-era elegance that has become synonymous with the show. 

Fans of the franchise will be able to host parties and entertain regency style with products ranging from Bridgerton picnic baskets, beverage and baking mixes to artisanal chocolates, cookies, candies and petit fours. 

“We are proud to partner with Netflix and Shondaland to develop products inspired by the sets, fashion and storylines that have made ‘Bridgerton’ a global phenomenon, and one of the most watched shows on Netflix,” says Felix Carbullido, president, Williams Sonoma. “Fans of ‘Bridgerton’ will appreciate the design details that are apparent throughout the collection.” 

“We are thrilled to partner with Williams Sonoma to bring the ‘Bridgerton’ lifestyle to our fans,” says Sandie Bailey, chief innovation and design officer, Shondaland. “As the leader in bringing people together around food and high-quality products for the kitchen and home, the team at Williams Sonoma has created a beautiful collection that will delight home cooks, bakers and hosts alike. Together, we were able to infuse the world of ‘Bridgerton’ into the Williams Sonoma brand in a way that feels authentic to both iconic and beloved brands.” 

The “Bridgerton” Collection for Williams Sonoma features more than 20 products including: 

  • “Bridgerton” baking mixes 

  • “Bridgerton” cakes, cookies, pastries and petit fours 

  • “Bridgerton” artisanal chocolates, candies, gelato, honey and curds 

  • “Bridgerton” beverage mixes 

  • “Bridgerton” tableware 

  • “Bridgerton” 8 Day Countdown Calendar 

  • “Bridgerton” picnic basket 

Williams Sonoma will also be carrying the “Bridgerton Guide to Entertaining” book that features over 40 recipes for finger food, cocktails and mocktails all inspired by “Bridgerton.” 

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like