Westinghouse Teams for Appliances in China

LMCA has brokered a new deal with the JiangMen Westinghouse Small Kitchen Appliance Co. to create Westinghouse-branded kitchen appliances in China.

The licensee’s parent company, BestDay, currently markets and sells its products under the BestDay brand in China.  

BestDay plans to use the Westinghouse brand to establish new channels of distribution, including retail and e-commerce in the Chinese market.  

Products will include a variety of small kitchen appliances such as blenders, bread makers, rice cookers, toasters, vacuum cleaners and more.