New collection encourages curiosity and discovery through textiles and accessories designed for nurseries, children’s bedrooms and play areas.

License Global

August 9, 2023

1 Min Read
Dinosaur-themed West Elm x National Geographic room.
Dinosaur-themed West Elm x National Geographic room.West Elm

West Elm has announced the launch of a new collaboration with National Geographic. The National Geographic for West Elm Kids collection includes bedding, rugs, storage solutions and decorative accessories that feature dinosaur and outer space themes. From rugs with astronaut motifs and tufted topography to quilts that depict planets and dinosaurs, every item in the new collection is intended to encourage exploration of thought and scientific wonder while deepening a respect for the planet among West Elm Kids’ youngest customers. 

“The West Elm Kids and National Geographic teams worked closely to create an engaging assortment for our youngest customers,” says Day Kornbluth, president, West Elm. “Featuring dinosaur and outer space themes, the collection is designed to cultivate curiosity and discovery, from kids’ own bedrooms.” 

“We couldn’t be more excited about collaborating with West Elm to bring the National Geographic Kids brand into families’ everyday living spaces,” says Dan Dossa, vice president, global retail and National Geographic, The Walt Disney Company. “The goal was to create an elevated home collection with design details celebrating the wonders of science, and we hope this new product line helps inspire kids and families to explore our planet together.” 

The National Geographic x West Elm Kids collection will also be available for purchase in Canada beginning Aug. 11. 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like