Tasty Cookware Launches in the U.K.

BuzzFeed's food network, Tasty, will launch cookware and kitchenware in the U.K. this week, available for purchase through the Tasty brand store on Amazon. 

The line of kitchen products will bring the fun, ease and accessibility of Tasty's signature recipe videos to consumers across the U.K. The Tasty-branded cookware line includes 115 products ranging from non-stick cookware to high-quality kitchen utensils, accessories and more. 

"Tasty has always made cooking more fun, and there is no better way to prepare delicious recipes at home than with our bright cookware range," says Hanna Sheinin, head, international licensing, BuzzFeed. "We're extremely proud to bring these products to the U.K. for a broad audience of beginner and more experienced cooks to enjoy." 

The Tasty cookware line features bright colors that pop in the kitchen and includes all the tools necessary to prepare Tasty's recipes. The line features non-stick forged aluminum cookware, non-stick metal bakeware, extra-large cookie cutters, silicone head utensils and soft-grip gadgets. The Tasty Kitchen line is used in Tasty videos and was designed and developed with the Tasty fan in mind.  

"Our Tasty kitchen tools are the perfect addition for each kitchen," says Martin Strack, chief executive officer, Fackelmann Brands. "Durable quality, appealing color combinations and smart functions deliver plenty of fun and delicious results."