Stor Inks ‘Bluey’ Homeware Deal with BBC Studios

“Bluey” tableware, lunchware and drinkware are coming to market thanks to the deal.
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License Global

July 6, 2021


BBC Studios has agreed a licensing deal with Stor for a “Bluey” collection of more than 50 items for the U.K., Ireland and EMEA markets.

The licensing program includes branded meal sets, drinkware, lunch bags, tumblers, canteens, plates and bowls, sandwich boxes, placemats, cutleries, porcelain mugs, bottles and storage boxes. Stor will also offer tailor-made options to retailers who request an exclusive line.

"In my view, ‘Bluey’ is without a doubt the most important preschool property since ‘Frozen,’” says Valentin Ortiz, chief executive officer, Stor. “It has been a real phenomenon in Australia and the U.S. and is becoming a huge global hit. Our retailers, customers and Stor local office directors have been asking about this opportunity and we are proud to work together with them to develop our ‘Bluey’ range."

The homewares line will feature sustainable and eco-friendly material such as stainless steel, aluminum and porcelain as well as adding natural fibers to traditional plastics to reduce

the percentage of plastics by up to 30 percent.

“We are delighted that Stor is joining our raft of world class partners for ‘Bluey,’” says Anita Majhu, senior licensing manager, BBC Studios. “This partnership offers a fantastic opportunity to reach fans across the U.K. and Ireland and EMEA markets. Stor’s commitment to sustainability also complements BBC Studios’ work in this area and we welcome bringing ‘Bluey’ products to market that are responsibly sourced.”

The “Bluey” line of product from Stor will complement extensive launch plans for “Bluey” licensed product across the U.K. and EMEA driven by strong TV ratings and led by a comprehensive toy program.

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