Sharper Image Refocuses Licensing ProgramSharper Image Refocuses Licensing Program
LMCA named brand licensing agent to showcase product line updates.
November 5, 2019
Sharper Image has selected LMCA as its exclusive brand licensing agency to strategically expand and enhance its licensing program for its newly rebranded and redesigned core product line.
The new Sharper Image brand design strategy will officially launch this holiday season, centering on forward-thinking products.
Tomorrow’s Tomorrow, Sharper Image’s new messaging platform, and the “77” symbol, reflect the brand’s vision that each product will be designed and crafted to be clever and timeless, while creating a memorable experience for those who use it. Tomorrow’s Tomorrow is a core guiding principle of Sharper Image, an anchoring vision statement of the Sharper Image brand, and it is also available for use by brand licensees.
The “77” symbol commemorates the visionary founding of Sharper Image in 1977.
“We see expanded licensing and our partnership with LMCA as one of the exciting initiatives we are undertaking as a company to continue evolving and building the Sharper Image brand,” says Janet Keane, director, licensing, ThreeSixty Group (owner of Sharper Image). “Sharper Image has a history of partnering with best-in-class licensees, and our work with LMCA will help expand that tradition in new categories. We’re excited to find additional strategic licensing partners with a focus on innovation and forward-thinking design to help propel the brand as the go-to for clever products with purpose.”
LMCA plans to build an extensive licensing portfolio for the Sharper Image brand across core categories including travel, mobility, personal transportation, kitchen electrics and technologies for the home.
“The future of design is centered on authentic innovation and consumer experiences, and Sharper Image’s mission to design for Tomorrow’s Tomorrow speaks to just that,” says Alan Kravetz, president and chief operations officer, LMCA. “We are thrilled to work with Sharper Image, a true pioneer in curating and inventing clever designs to provide incredible experiences to their customers, and we look forward to finding the right partners to help reinforce and enhance their brand strategy and mission.”
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