Seltzer to Rep Miracle-Gro

The Seltzer Licensing Group has been appointed as the exclusive global licensing agent for the Scotts Miracle-Gro Company.

Seltzer is now planning a range of global brand extensions for the company’s roster of lawn and garden products, focusing initially on the Scotts, Miracle-Gro and Ortho brands.

“We are excited to work with these respected, trusted and strong brands,” says Stu Seltzer, president, Seltzer Licensing Group. “We look forward to securing the right partners for these category brand leaders as we build their strategic licensing program.”