January 30, 2023
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, announced a collaboration with nonprofit environmental organization, the Surfrider Foundation.
With sustainability as a shared focus, Pottery Barn Teen and the Surfrider Foundation created a coastal-inspired collection of textiles, rugs and décor with eco-minded materials that are 100% sustainably sourced.
"When approaching collaborations, we look for partners that share our core values and are standouts in their field," says Jennifer Kellor, president, Pottery Barn Teen. "The Surfrider Foundation is extremely well respected for its ocean preservation and sustainability efforts. We joined forces to create a coastal-inspired collection that celebrates the ocean's natural beauty and makes an impact, using recycled and eco-minded materials."
The bedding in the collaboration is 100% organic, and the rug is crafted from recycled plastic derived from old fishnets to decrease ocean pollution and re-imagined into a bold blue and white pattern. The wood décor, including the wall art, uses sun-bleached, sustainably-sourced wood, lessening the environmental impact with responsibly-harvested materials.
"Pottery Barn Teen's new Surfrider collaboration is a great manifestation of the beauty and inspiration provided by the ocean and an equally important reminder that we must all make an effort to protect the sea and resources we treasure," says Dr. Chad Nelse, chief executive officer, Surfrider Foundation. "We are grateful for Pottery Barn Teen's ongoing sustainability initiatives and commitment to supporting Surfrider's ocean conservation efforts."
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