Oxford Pennant Releases Elton John Capsule Collection

Handmade collection features throwback designs on a variety of pins, patches and banners.
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License Global

March 24, 2023

"I Love Elton John" pennant.
"I Love Elton John" pennant.Oxford Pennant

Oxford Pennant has announced the release of its new

Elton John

collection, featuring a range of printed pennants, camp flags, sewn banners, enamel pins, embroidered patches and chenille patches. 

Elton John has been a staple of the music industry for over 50 years, selling over 300 million records worldwide and producing countless hits that have become classics. His music, image and aesthetic are celebrated in Oxford Pennant’s handmade products, continuing a history of successful collaborations with the artist, with previous efforts resulting in sellouts of limited-edition products.  

“The team at Oxford Pennant spent time researching early pieces from Elton John’s past merchandise,” says Dave Horesh, co-founder, Oxford Pennant. “We discovered that the pennant was an early piece of Elton John-branded product and knew this collection would be a perfect fit for Oxford Pennant.”  

“We dedicated several pieces in this collection to the phrase ‘I love Elton John,’” says Brett Mikoll, creative director

and co-founder, Oxford Pennant. “This is a throwback to an original Elton John pennant, meant as an inexpensive souvenir that even a fawning teenager could afford in the 1960s and 1970s.”  

The Elton John officially licensed capsule collection is available at Oxfordpennant.com and at select retailers. Exclusive items are also available for a limited time through CREEM Magazine, a rock ‘n’ roll publication that ushered in a new era of raucous, participatory journalism between 1969-1989.

Last week, License Global on the

“Elton John at The Selfridges Corner Shop,” which has launched at Selfridges,

transforming the retail space into a reimagining of the performer's world where customers can explore his archive and shop.

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