Northwest Signs Home Deal for WB's Harry Potter, Others

Several Warner Bros. properties will see a variety of home goods developed through licensee The Northwest Company, according to Warner Bros. Consumer Products.

The Northwest Company will manufacture decorative throws with coordinating pillows, cuddle wraps, character hugger pillows, decorative rugs, inflatable chairs, travel set and more for Harry Potter, Looney Tunes, Scooby-Doo, Tom and Jerry and other Hanna Barbera properties.

The textile company will also produce bedding, sheets, pillowcases and shams, bedding sets, comforters and beach towels based on the upcoming July theatrical release of Harry Potter and the Half-Blood Prince.

"This exciting long-term commitment between our companies has been forged by the mutual respect and admiration we have for each other," says Ross Auerbach president and chief executive officer of The Northwest Company. "We look forward to capitalizing on this opportunity as we bring even more new and exciting products to our customers."