The goal is to build the Nick Diaz name into an established houseware goods license and extend the brand’s presence through new licensed consumer product initiatives that resonate with Nick Diaz’s audience.
The agreement gives Duel Drinkware the rights to build and manage the hardgoods merchandise license of the Nick Diaz name, logos and image. Duel Drinkware will prioritize products in the décor and houseware, tabletop and additional product categories for online and brick-and-mortar stores.
“Our goal is to make the Nick Diaz license into a popular lifestyle brand for fight fans across North America,” says Neptali Figueroa, Duel Drinkware. “We are excited to build and develop a diverse range of categories and new creative product opportunities over the coming months.”
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