Meredith Corporation has extended its multi-year licensing contract for Better Homes and Gardens-branded products, sold exclusively at Walmart. The agreement covering the United States and Canada will last through mid-2024.
"At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes and Gardens products," says Thomas Witschi, president, consumer products, Meredith. "We're enthusiastic about the expanded breadth and style appeal of our home and outdoor lines. We look forward to continuing our successful relationship with Walmart."
The Better Homes and Gardens brand came to Walmart stores in 1998, and 10 years later expanded its existing gardening product line into the broader home category. Since then, the number of items has increased six-fold from 500 to more than 3,000.
Major product categories include sheets, comforters and quilts, dinnerware and kitchen textiles, bath hardware, towels and rugs, home décor, such as decorative pillows, window treatments, candles and furniture, outdoor furniture/accessories and live plants.
"The home line at Walmart truly brings the Better Homes and Gardens brand to life," says Stephen Orr, editor-in-chief, Better Homes and Gardens. "Consumers can express their own personal style with hundreds of on-trend options, all at the affordable prices for which Walmart is known. We've recently delved even deeper into these core categories, offering a broader range of styles to Walmart shoppers."
Better Homes and Gardens-branded merchandise is available at Walmart.