Magic Chef Catches Air with Home Appliance Deal

MCA Corporation has partnered with NewAir Appliances for a line of Magic Chef-branded air fryers for home kitchens. Global Icons, Magic Chef’s licensing agent, brokered the deal. The Magic Chef air fryers use a rapid flow of hot air to cook food, creating a crisp outer layer similar to deep frying. “Air fryers represent a growing category of small kitchen appliances for individuals and families,” says Ted Kochowicz, senior licensing manager, MCA Corporation, the parent company of the Magic Chef brand. “This initial project represents a multiyear partnership with NewAir. They have been working with air fryers for years, so they bring a lot of knowledge and experience to the table.” The Magic Chef air fryer is available at a variety of major retailers and online at Amazon.com and NewAir.com.