Live Más at a Taco Bell Hotel

Fast food meets desert hospitality via a pop-up Taco Bell hotel and resort in Palm Springs, Calif.

License Global

May 16, 2019

1 Min Read

Fast food meets desert hospitality via a pop-up Taco Bell hotel and resort in Palm Springs, Calif.

Ready to launch this August, the hotel will feature a Taco Bell twist in each area of the hotel. The Bell: A Taco Bell Hotel and Resort will incorporate themed features such as “Bell”-hops, Baja Blasts, fire sauce and sauce packet floaties. Guests at the hotel will also be treated to an on-site salon, bar and special Taco Bell menu.

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date,” says Marisa Thalberg, chief global brand officer, Taco Bell. “It will be fun, colorful, flavorful and filled with more than what our fans might expect. Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”

The Taco Bell hotel comes following other recent collaborations for the fast food chain with Hayley Elsaesser and Conagra Brands.

Read more about:

Taco Bell

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like