Fast food meets desert hospitality via a pop-up Taco Bell hotel and resort in Palm Springs, Calif. Ready to launch this August, the hotel will feature a Taco Bell twist in each area of the hotel. The Bell: A Taco Bell Hotel and Resort will incorporate themed features such as “Bell”-hops, Baja Blasts, fire sauce and sauce packet floaties. Guests at the hotel will also be treated to an on-site salon, bar and special Taco Bell menu.“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date,” says Marisa Thalberg, chief global brand officer, Taco Bell. “It will be fun, colorful, flavorful and filled with more than what our fans might expect. Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”The Taco Bell hotel comes following other recent collaborations for the fast food chain with Hayley Elsaesser and Conagra Brands.