January 8, 2021
The bakeware manufacturer, in collaboration with Kraft Heinz, will be launching a line of bakeware, kitchen essentials and gadgets centered around popular Kraft Heinz brands like Kraft Mac & Cheese, Heinz, Philadelphia and more.
The deal was brokered by Brand Central, the exclusive licensing agency of Kraft Heinz.
The product designs allow consumers to bring their favorite Kraft Heinz dishes to life and provide them with the necessary tools to create them in a fun and simple way. The family-friendly product line will feature bakeware, cookware, and gadgets in several of Kraft Heinz brands including Kraft, Cool Whip, Heinz, Jet-Puffed, Philadelphia, Stove Top, Planters, Mr. Peanut, Jell-O, Kraft Mac & Cheese, Kraft Singles, Kool-Aid and Velveeta.
The product line will launch this year.
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