JLG to Rep Clorox Brand

The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand in the U.S.

Drawing on its strength in developing effective cleaning products, Clorox launched the plant-based Green Works line of home cleaners, which are now No. 1 in the natural homecare cleaning category.

JLG now plans to develop a licensing program that will extend the core equity of the Green Works brand into other household categories including home appliances, lawn and garden, paper products, lighting and other categories.